Operations Management

The procedure type McDonald's uses is bunch process on the grounds that there are moderate volume and moderate assortment in their items and administrations. McDonald's items are semi-normalized as they are loaded pre cooked. At the point when a client makes a request, the item is then arranged. This shows high adaptability, for instance, a client arranges an extraordinary request of McCracken without lettuce, the request will be handled in practically no time. There is likewise high volume of creation as McDonald's serves a huge number of clients dither. Inning a bunch procedure implies that the speed of conveyance Is needy upon the speed and experience of the Individual laborer. This procedure bolsters the matter of McDonald's as they will have the option to process the various sorts requests to take into account the various needs of clients, In the most brief time conceivable. To accomplish that, moderate ability level of laborers is required. The benefits of clump process are tha t it permits laborers to expert in explicit lobscouse and utilize the pro gear, various bunches of various creation a be made.On the other hand, there are additionally hindrances of group process. Right off the bat, specialization implies that the laborers are doing redundant occupations, which can result to fatigue. Besides, the hardware should be reset and cleaned in the middle of clusters. This can be tedious which in turns hinders the creation. Likewise, when the burgers are delivered by bunches, they would save them for whatever length of time that conceivable and in the end dispose of them on the off chance that they were not sold. This will build the expense for McDonald's. Tasks Management Tasks MANAGEMENT: as a serious weapon mks [emailâ protected] air conditioning. in http://mks507. vistapanel. net Prof. (Dr. ) Manoj K Srivastava Operations Management Area 1. The Systems Approach C O N T E N T S 2. 3. OM Definition Ten Critical Decisions 4. 5. The Cases 4V Typology of Operations 6. 7. Profitability Competitiveness 8. 9. Assembling Vs. Administration? The History 10. The Future 1 Systems Approach Systems Approach Reduce waste†¦or improve output†¦ 2 OM Definition What is Operations Management? What is Operations? a capacity or framework that changes contributions to yields of more prominent valueOperations the board (OM) is the arrangement of exercises that makes an incentive as merchandise and ventures by changing contributions to yields TYPES OF TRANSFORMATIONS †¢ Physical: Locational: as in assembling tasks as in transportation activities What is a Transformation Process? a progression of exercises along a worth chain reaching out from provider to cl ient. exercises that don't include esteem are unnecessary and ought to be wiped out †¢ Exchange: Physiological: as in retail tasks as in human services What is Operations Management? esign, activity, and improvement of profitable frameworks †¢ Psychological: Informational: as in amusement as in correspondence Value Engineering/Value Analysis ? Use ? Regard ? Time ? Spot 3 What Operations Managers do? ? Administration, item design†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. ? Quality management†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ? Procedure, limit design†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. ? Area †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Ten Critical Decisions ? Format plan †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. ? HR, work design†¦Ã¢â‚¬ ¦.. ? Gracefully chain management†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ? Stock administration †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. ? Booking †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ? Upkeep †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 The Cases Britannica StoryInvite your adversary onto the rooftop, at that point expel the stepping stool Sun tzu The Art of War 36 Stratagems 1988-93 Britannica (Leader, 230 years experience, 1768), $1000 Microsoft reference book from funk and Wagnall’s reference book Searchability, Multimedia, Graphics, Timeline (20 feet), cross-joins, refreshing 1993 1995 Price $300 (cost of CD:$1) (in-reality you can buy encarta reference book + a PC in Britannica value) Britannica needs to bounce in a business which was not its quality, Price still $1000 1997 Reduced to $125, later on free on the web, smashed twice Innovation in Operations McDonald’s Corp Olympic Flame ? ? ? Confronting Increased Competition Smarter and More Demanding Customers Less Brand Loyal Switched to cheeseburger bun that doesn't require toasting. ? Clients lean toward taste of new bun ? Sets aside time and cash, QSVC Model ? ? ? ? 10,000 sprinters 15,000 miles through 42 states in 84 days Two years of arranging Must arrangement for flake-out sprinters and heavy traffic ? Cost of this activity in the area of $20 million Innovation in Operations Ginger Hotel BillDesk No-ruffles, June 2004 No room administration, travel work area, pool Wi-fi, Two sort of room: Rs. 999 and Rs. 1199, Prabhat Pani, CEO, Roots CorporationBillDesk, a property of IndiaIdeas. com Ltd. , 2000 Three Arthur Anderson Executives Third-party charge assortment 25 Banks, 100 organizations Just apply today. It just takes a couple of moments. When you're affirmed, you get your own special Zipcard. Save one of our vehicles †for two or three hours or the whole Day. Do it on the web or utilize a telephone. We're simple. Stroll to the vehicle, at that point simply hold your Zipcard to the windshield. The entryways will open, and it's all yours! Drive away†¦ and come back to the equivalent saved parking space toward the finish of your booking. It's that basic. What's more, recall, gas and protection are incorporated as well. 5Operations typology: 4V Approach Differences inside divisions are frequently more noteworthy than the contrasts between segments Financial administrations A record the board place at a huge retail bank Financial expert prompting a customer at a speculation bank Furniture fabricating Mass creation of kitchen units Craft creation of proliferation ‘antique’ furniture Hotels Value-for-cash inn Lobby of a global lavish inn A Typology of Operations: 4 V’s Low Volume High what number of items or administrations are made by the activity? what number of various kinds of items or administrations are made by the operation?High Variety Low High Variation sought after Low what amount does the degree of interest change over the long haul? what amount of the operation’s inner working are ‘exposed’ to its clients? High Vi sibility Low Implications Low reiteration Each staff part performs a greater amount of occupation Less systemization High unit costs Flexible Complex Match client needs High unit costs Changing limit Anticipation Flexibility In contact with request High unit costs Short holding up resilience Satisfaction represented by client discernment Customer contact abilities required Received assortment is High unit costs A Typology of Operations ImplicationsHigh repeatability Specialization Capital serious Low unit costs Well characterized Routine Standardized Regular Low unit costs Stable Routine Predictable High use Low unit costs Time slack among creation and utilization Standardization Low contact aptitudes High staff use Centralization Low unit costs Low Volume High Variety Low High Variation popular Low High Visibility Low 6 Productivity Effectiveness Efficiency Productivity Types of Productivity Single Factor Productivity Output Labor Output Materials Output is of value nature Output C apital Multifactor ProductivityOutput Labor + Materials + Overheads Output Labor + Energy + Capital Total Factor Productivity Goods and Services Produced All sources of info used to deliver them America West’s Reverse Pyramid framework This is as opposed to the methodology utilized by numerous aircrafts of simply loading up all seats beginning from the rear of the plane and working forward. 7 Competitiveness how much a country can create products and ventures that meet the trial of global markets while all the while keeping up or growing the genuine earnings of its residents. A firm is serious in the event that it can create items [†¦ of unrivaled quality or lower costs than its household and universal contenders. (US-President's Commission on Industrial Competitiveness 1985, S. 6) Global Competitiveness Ranking 1. Switzerland 2. Sweden 3. Singapore 4. US 5. Germany 6. Japan 7. Finland 8. Netherlands 9. Denmark India 51 10. Canada China 27 Competition Within Industries I ncreases When ? Firms are moderately equivalent in size and assets ? Items and administrations are normalized ? Industry development is moderate or exponential Barriers to Entry ? ? Economies of scale Learning bends Capital speculation Access to gracefully and circulation channels 8 Manufacturing versus administrations Degree of Servitization Manufacturing and Service Employment Manufacturing Employment and Production Services as % of GDP Tangibility Spectrum Economic Offerings can decide before buying must be recognized after buy or during utilization or use client must put stock in, however can't actually assess much after buy and utilization Differences Between Goods and Services Intangibility Heterogeneity Simultaneous Perishability Production and Consumption 9 History of OM Five Eras of Operations Management Journey of Operations Management Adam Smith uge increments in profitability realistic from innovation or mechanical advancement are conceivable match human and physical cap ital, Division of work Eli Whitney †¢ In 1798, got government agreement to make 10,000 rifles Showed that machine devices could make normalized parts to correct details †Musket parts could be utilized in any flintlock Significant occasions in tasks the executives ? ? ? ? Division of work Standardized parts Scientific administration Coordinated sequential construction system (Smith (Whitney (Taylor (Ford 1776) 1800) 1881) 1913) ? ? ? Gantt diagrams Motion study Quality control (Gantt (Gilbreths (Shewhart 1916) 1922) 1924) 10Where would we say we are going? Energizing Ne

Planning and Land Use Essay Example | Topics and Well Written Essays - 1500 words - 1

Arranging and Land Use - Essay Example This was constrained to secure the memorable character of the town. By the by, as indicated by the arranging balance between the homes and work environments, and the idea of practical improvement today it has prompted negative effects. This city is of premium since it is a medieval city, which has a rich history and the weight of creating takes steps to wipe away the rich history of this town. Hence, the center of the city has become constrained in light of the fact that the innovative work exercises have been focused inside the destinations of work on the edge of the city. Under the Cambridge wonder there were 400 innovative associations in the region, which utilized more than sixteen thousand individuals (Morrison, 2010). These associations originated from the branches of the college and spun offs from organizations, which had sources of the college. From that point forward, it has been concentrated. During this period, the trans-European thruway gave the primary street connect between the parts and the midlands that were industrialized. The choice to improve the foundation of the city was made at the National Level, while, the land utilization of the arranging of Cambridge was under the Holford Plan of 1950 (Waters and Lawton, 2002). In spite of every one of these plans, the structure plan of the Cambridgeshire looked for intends to control the development of the city ostensibly. This was done through keeping up the tight green belt. The purpose behind this arrangement was to make sure about the notable character and setting of Cambridge. Green belts have been a basic instrument for arranging in England. Inside it, it is difficult to get consent for making arrangements for advancement. The reason for that is to protect the setting and essential character of the town, check unhindered development of developed zones, help defending the wide open from infringement lastly to control the neighboring towns from converging into another (Wicksteed, 2005). For Cambridge, without the green belt then the city

Maintaining Mental Health in College

Maintaining Mental Health in College Over half of the worlds population is struggling with some type of mental health issue. Some people get anxiety before tests, others have seasonal depression. Some actively get help for a diagnosed mental health issue they have. Whatever it may be, it can be easy to get caught up in our thoughts and forget about the world around us, especially as a college student. Its always good to have some tricks up your sleeve to help you when youre having one of those days/weeks, and these are a few things that may help overcome struggles. Use a diary. Diaries allow you to write down the intensity of each emotion, and you can even put little notes for what happened that day. I highly recommend them because they can be brief two-sentence entries about your day or elaborate three-page entries about things that affect you. I think writing in a diary is extremely important.Therapy! Whether you have a mental health diagnosis or not, go to therapy because everyone can always use a little bit of it. Talking out your feelings, even if its only once a week or once a month, can help a lot even when you dont think you need it.Find your stress relievers. That can be anything from simply listening to some of your favorite music, or can be as intricate as painting something for multiple hours. Sometimes life can become too much, so knowing what you react to best when youre stressed a little more than usual is in your best interest. It can be hard to know what those things are, but once you find them, always continue to do them. Find your outlets! Find the people you know you can talk to when youre having a bad day. Be fully committed, though; you have to allow yourself to be open with them. It does no good to sit inside your head all day, so make sure theres always someone with whom you can process your thoughts.Exercise. Recently exercise has become my second form of therapy. I could be having a bad day, but once I sweat everything out, Im more focused, have more energy, and am overall a lot less anxious. This may not be the case for everyone, but working out gives you great endorphins, so consistently working out is sure to benefit you. Remember, your mind, body, and soul are connected, so in order to take care of one you have to take care of the others. Theres still a big stigma around mental health, but the more we talk about it the more people will take care of themselves and get the help they need. Its okay to struggle with your mental health because chances are, if youre going through something, someone else is going through the exact same thing. Recognize it, talk it out, and always remember to stay focused on what is good now rather than what could be good if you tried harder. You got this. mental health Nisha Class of 2022 The first time I visited Illinois, I knew that it was the school for me! I am on the pre-med track, majoring in Psychology in the College of Liberal Arts and Sciences.

The Financial Crisis Deregulation Or Over Regulation

The Financial Crisis: Deregulation or Over-regulation? As evidenced by the plethora of explanations concerning it, the 2007-08 financial crisis that originated in the United-States is highly complex. The literature presents various causes, most of which can be placed on either side of a debate between government intervention and laissez-faire of market mechanisms. On one side, it is argued that financial actors are responsible for the crisis as a result of their use and distribution of complex and risky financial products, and their irresponsible lending. On the other side, the arguments centre on policy failures, or unintended consequences of government initiatives, as interventions into economic mechanisms. Some explanations see both financial markets and policy at the origin of the crisis, and some elements are common to all of these interpretations. Through these varying explanations, we may find certain facts about the time leading up to the crisis, explaining its nature and steps. The three main ingredients of the crisis were the following: a housing bubble, the securitization of mortgages – or Mortgage-Backed Securities (MBSs) – and a credit expansion to leverage financial gains. In its most simple characteristics, the housing bubble was a long-term trend in US housing markets for loans below the quality standard. More precisely, people were buying houses with loans that they had a low chance of repaying, especially considering the unpredictability of markets.Show MoreRelatedDeregulation Is The Underlying Cause Of The 2007 / 08 Financial Crisis1382 Words   |  6 PagesDeregulation is a process that removing or reducing the regulations and allowing banks to invest (MBA lib, 2015). It allows banks to collaborate, and there’s no regulations of derivatives. 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Impact Of Central Ohio Technical And The Nation - 844 Words

The graduation rates for community colleges are shockingly low. This is an issue that impacts Central Ohio Technical and the nation. The question is, what can be done about the costs of attending a community college in order to increase the graduation rates? An increase in the costs of tuition and fees, a significantly longer length of time that is spent in order to obtain a degree, and the inability to afford the gap in cost between financial aid and school costs, are all issues that pertain to the costs associated with attending a community college and their effects on the graduation rates of those schools. This paper will present these three issues along with a proposed solution to each one in more detail and present the best solution to this problem. The increased costs of tuition and fees are making it more difficult for individuals to attend college, and they are being forced to drop out, having a major impact on graduation rates. Data stated that was stated in FACT SHEET on the President’s Plan to Make College More Affordable: A , Better Bargain for the Middle Class (2015), â€Å"The average tuition at a public four-year college has increased by more than 250 percent over the past three decades, while incomes for typical families grew by only 16 percent† (â€Å"Fact Sheet†, 2015). This is causing major stress and becoming a burden on the finances of the student and their families. In order to attend college, a large percentage of students will have borrow money because ofShow MoreRelatedFood Service Operation5026 Words   |  21 Pagescharacteristics create challenges in scheduling employees and production, difficulty in staffing, and high labor and food costs. Conventional foodservice systems exhibit t hese characteristics. Foodservice directors look for ways to reduce or eliminate the impact of these characteristics—and alternative foodservice systems offer solutions. 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Neo Natal Death In Jamaica Health And Social Care Essay Free Essays

Interviews and treatment groups will be held with female parents sampled from the major infirmaries located in Kingston. Participants will be twosomes who have experienced a perinatal loss within the last 6 old ages and the subsequent effects of this loss. Data will be coded thematically with specific mentions to country of abode, educational degree, ethnicity, phase of gestation loss and age. We will write a custom essay sample on Neo Natal Death In Jamaica Health And Social Care Essay or any similar topic only for you Order Now A Depression Inventory Scale will be a major instrument to help in finding the presence and degree of depression in some of these twosomes. Depending on the schemes that will be used to place sample countries and participants, the extent to which findings can be generalised may be limited. The survey will supply fresh penetrations into how adult females who have experienced perinatal loss would profit from intercessions to assist them through anxiety-filled gestations and trade with the stressors they may confront in life. Challenges or obstructions in this survey may include high rates of accompaniment amongst gestational age of loss and mental wellness before the loss, accompaniments of perinatal loss with other serious life hardships, age of oncoming, figure of populating kids and trouble in doing causal illations. Chapter 1: Introduction Background to the job Early gestation loss is a complicated psychological event that occurs in 12 % to 24 % of recognized gestations ( Carter D, Misri A ; Tomfohr 2007 ) . This is non the same as Neonatal or perinatal loss. Perinatal includes early neonatal loss every bit good as spontaneous abortions. Neonatal losingss are those babes born alive and decease within a hebdomad ( early ) or 28 yearss ( late ) . Still births are those babes which are born dead that likely would hold survived ( Feasible ) normally gestational age over 24weeks ( some still say 28 hebdomads ) or birth weight of more than 500grams. If you include losingss before this period so this includes self-generated abortions which would include the early gestation losingss above. Many of these are non even recognised, but many will hold a similar consequence on the adult female as you have pointed out above. Harmonizing to Carter et.al ( 2007 ) , adult females who have experienced perinatal deceases frequently have common mourning reactions, and while for most adult females, the strength and experience of these reactions diminishes over clip, a significant minority of adult females will develop long term psychiatric effects. Depression, symptoms of anxiousness, Obsessive Compulsive Disorder, and Post Traumatic Stress Disorder are the most normally reported psychological reactions to miscarriage. Harmonizing to Hutti ( 2005 ) , this loss is besides associated with self-destruction and matrimonial struggle. Although research has indicated that perinatal loss can ensue in serious upsets of depression and anxiousness, it has been noted that some adult females display important sums of resiliency ( Carter et.al, 2007 ) . Carter farther stated that the positive side of this resiliency may change harmonizing to the individual, household construction and the relationship with the male parent. Preliminary scrutiny of this job by Neugebeaur and Sergievsky ( 2003 ) indicates that there is a higher degree of depressive symptoms among adult females who have experienced a perinatal loss than among adult females who have non been pregnant within recent times. ( make you mean to utilize these adult females as controls for your survey? ) They postulated that depressive symptoms were more likely to be seen in the 6-8 hebdomad period following the loss, than those who did non hold a recent period of loss. Although age was a noteworthy factor in this survey, the womenaa‚Â ¬a„?s matrimonial position, figure of kids, ethnicity and educational degree did non significantly affect the consequences. This supports the necessity for deciding this job by turn toing the possibility of mental instabilities every bit good as turn toing other factors such as clip, which may impact the loss. The experience of a neonatal decease can be viewed as one of the many factors associated with psychiatric upsets in adult females. The primary aim of this survey is to larn more about the extent of this association and the clip frame in which the adult females are affected. ( Is your instrument able to separate the difference between exogenic depression ( which is the normal bereavement procedure we all go through with the loss of a loved one ) versus endogenous depression which is the psychiatric unwellness that can be triggered by the loss? Research inquiry / aim Are depression and anxiousness typical in adult females who experience neonatal deceases in Jamaica? ( Depression and anxiousness are normal responses to loss ) . The inquiry should be about true Endogenous depression and important anxiousness ( psychiatric jobs ) . Sub-Topics 1 ) Nature of the experience of the neonatal loss experience: gestational age ; 2 ) Factors that may predispose them to psychological effects: poorness, old mental wellness, any other environmental stressor ; 3 ) Possible get bying mechanisms after neonatal loss experience: cognition of cause of decease, affect on future gestation ; 4 ) The prevalence and extent of depression/psychological and psychiatric upsets in adult females after miscarriage/pregnancy loss. Purpose of the Study This survey originated as a part to informed argument on mental wellness public policy issues and to border intercessions that will convey hope to adult females who are surrounded by the challenges of their loss while they reenter society. The accomplishments of this survey should be: ( 1 ) to test at least 30 twosomes ( pilot survey, chief survey 250/300 topics ( How did you cipher this sample size? You should happen out how prevailing these factors are in pregnant adult females without gestation loss and so find what figure you need to acquire a important addition in Numberss over the expected ) ( Wissart et al 2005 ) , who have experienced neonatal loss at primary degree of intercession. ( 2 ) To supply therapy for twosomes who are sing terrible psychological hurt due to a neonatal loss. ( 3 ) To raise consciousness of the possible behavioral and societal issues of male parents who are considered the soundless spouses in this type of loss. In add-on, the survey is being driven by my personal experiences of three neonatal deceases over seven old ages and the deficiency of available intercession at the clip of the events and my preferable and successful agencies of covering with this challenge. Are you certain you want to acquire so personal? I would go forth this out even if this is what is you chief motive. This is your personal info and is non truly needed to acquire the survey accepted ) Significance of the survey The societyaa‚Â ¬a„?s concern with wellness refers to both mental and physical wellness. This survey sets out to understand the effects of this loss and the attendant traumatic consequences. The extent to which this loss affects twosomes, and the information garnered from this research will supply extra information sing the ensuing mental upsets to medical practicians, counsellors and mental wellness professionals. This cognition can help to supply solutions for effectual intercession sing the mental, societal and economic development of the affected twosomes and their households. By deriving an penetration of the job, the apprehension of mental wellness of adult females and their spouses will be addressed, with the male parents being recognized as a participant in the event of the loss. In lending to the pool of cognition, there will be insight to assist beef up households, and obtain the cooperation, understanding and support of others. Boundary lines and restrictions of the survey The comparatively little sample size and the schemes used to try countries and participants will restrict the extent to which findings can be generalized. Therefore, the survey should be repeated on a larger graduated table, with countries and participants being indiscriminately sampled. The survey will non try to find which of the environmental stressors has caused the job. The survey will non try to find which of the variables causes a greater consequence on the adult females. Significance of the survey The societyaa‚Â ¬a„?s concern with wellness refers to both mental and physical wellness. This survey sets out to understand the effects of this loss and the attendant traumatic consequences. The extent to which this loss affects twosomes, and the information garnered from this research will supply extra information sing the ensuing mental upsets, to medical practicians, counsellors and other mental wellness professionals. This cognition can help to supply solutions for effectual intercession sing the mental, societal and economic development of the twosomes affected and their households. By deriving an penetration of the job, the apprehension of mental wellness of adult females and their spouses will be addressed, with the male parents being recognized as a participant in the event of the loss. In lending to the pool of cognition, there will be insight to assist beef up households, and obtain the cooperation, understanding and support of others. Boundary lines and restrictions of the survey The comparatively little size of the sampling and the schemes used to try countries and participants, will do the extent to which findings can be generalised to be limited. Therefore, the survey should be repeated on a larger graduated table, with countries and participants being indiscriminately sampled. The survey will non try to find which of the environmental stressors has caused the job. The survey will non try to find which of the variables causes a greater consequence on the adult females. How to cite Neo Natal Death In Jamaica Health And Social Care Essay, Essay examples

Business Strategy of Skoda-Free-Samples-Myassignmenthelp.com

Questions: 1.What was the key weakness that koda was able to Identify? 2.What strength did koda use to turn its brand weakness into an Opportunity? 3.How has koda strategically addressed external threats? 4.Produce a SWOT analysis for koda. 5.What in your view are the important benefits of using a SWOT analysis? Answers: 1.Weakness of Skoda First of all, it is observed that Skoda has very low market share i.e. 1.7% market share. Because of small market share, the company was the small player in the car industry. Along with this, the weakness of the Skoda was that the company had out-dated perception of brand. In the past, the company had bad perception in terms of poor vehicle quality, designs, materials and assembly. There was high maintenance cost in the company. The company had poor brand image among the customers and that was affecting the growth and success of the company in the market. With this, the poor perception of the company also affected the owners of Skoda. Apart from this, in the company there was the work inefficiency and that was the main weakness of Skoda. Weak supply chain of Skoda was also the weakness which was affecting the brand image of the company in the market (Parkin et al, 2015). 2.Opportunity of Skoda From the weaknesses and the perceptions of the customers towards the car products, Skoda has analyzed that there is the need to improve the brand image in the market. For this manner, it was important for the company to understand the requirements and expectations of the customers for the products. The company realized that by understanding the expectations of the customers, their negative perception can be changed. So, the company used its strengths to turn the weaknesses into opportunities. The company used its strength of gathering valuable customers feedback to understand their thinking. After that, Skoda focused on this strength and put the cars in the market according to the customers demands. Basically, Skoda noticed the marketing approaches of the competitors which are focused on the product itself. So, the company focused on providing the driving experience to the customers. Along with this, the company discovered that the customers loved their cares as compared to the compe titors in the car industry. So, company differentiated its product range and developed the strategy to improve the brand and take benefit of the opportunities in the market. Company focused on the Happy Skoda Customers as an opportunity to strengthen the brand for the competition. That was the unique selling proposition of the Skoda in the car industry to acquire the customers. This practice enhanced the experience of the customers in terms of the products in the market and turned the weakness of the company into opportunities (Jobber, 2006). 3.Strategy to address the threats There were many threats for the Skoda in the car industry i.e. there are around 50 different car markers in the UK car makers which are selling more than 200 models. So, it is the threat for Skoda to maintain its strong position in the market. So, there is the need to provide strong and powerful message by the company for the customers to deal with the competitive environment. Along with this, there was the need of strong product range in Skoda to compete in the international market. So, Skoda adopted some innovative strategies to address the external threats in the market. The company adopted recycling process in its business operations. It is clear that the customers had negative perception towards the cars of the company due to the low quality material. So, the company used recycling process as much as it can to make the products better for the customers. Further, the company focused on the corporate social responsibility. For this manner, Skoda is using environmental friendly machinery for the production purpose because the customers are now more concerned about the environment and the community in which they are living (Generals, Partner and Nairn, 2011). Further, the strategy of the company is to design such cares which can cut down on fuel consumption. This will provide good experience of driving to the customers. At last, the company has strategy to design the cars having low noise and better sound to give better experience to the customers. This strategy would be helpful for the company to enhance the customer base in the market. 4.SWOT analysis for Skoda After the above discussion, it is clear that Skoda is trying to improve its brand image among the customers by providing quality products. Further, The SWOT analysis for the Skoda is as follows: Strength- 100-year history as the vehicle manufacturer, Availability of Highly skilled workforce, Availability of largest employees, Synergy with other products, Focused on the research and development of new products, and Having strong reputation. Weakness Perception of past i.e. Skoda produces low quality products, Low wages rates for workers and it is growing unrest among them, and Outdated infrastructure Opportunities Growing the market of Automobile in the China, Africa, India and Eastern Europe, Probability of moving manufacturing and new plants into low cost countries, and Beneficial for those companies using alternative fuels Threats Competitive environment in the international market, Declining sales in the Eastern Europe countries, High wages rates in the other countries which is the threat for remaining competitive, and Increased availability of used vehicles in the Eastern Europe countries (Holweg, 2009). 5.benefits of using SWOT analysis There are most of the benefits of using SWOT analysis in a company. The SWOT analysis is useful in identifying the weakness and threats of the company along with its opportunities and strengths. The information gathered from the SWOT analysis can be utilized by the organizations for identifying their positions in the market. By the SWOT analysis, the companies are able to plan the course of actions effectively to meet the goals and objectives of the business. In case of Skoda, by the SWOT analysis, the company was able to identify its weaknesses in the business operations and it developed effective strategies to utilize the opportunities in the market (Kotler, 2012). Basically, SWOT analysis is the best way to organization the information of the company in the operating market. It shows the external and internal position of the company i.e. what the company is doing correct what is doing incorrect. After that, the company can act accordingly in the market. SWOT analysis provides a look to the managers for the future opportunities and potential threats (Valkanos and Anastasiou, 2009). References Generals, Lucky. Partner, Founding and Nairn, Andy. Effective marketing strategies for automotive campaigns. 2011. Web. 18 June 2017 Holweg, Matthias. The Competitive Status of theUK Automotive Industry. (2009). Web. 18 June 2017 Jobber. Principles and Practice of Marketing. (5th). 389. 2006 Kotler, Philip. Principles of Marketing. (11th). Prentice Hall. 2012 Parkin, Rich et al. The future of the U.K. used car market: Trends and opportunities. 2015. Web. 18 June 2017 Valkanos, Efthymios and Anastasiou, Adamos. The importance of SWOT Analysis for educational units that belong to the field of Vocational Education and Training. September 2009